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Overall, this week presented a mixed picture, with both positive developments and areas that may warrant further attention.
It’s important to note that spend increased to $48,213, a 12% increase compared to the previous week’s $43,047.
This could potentially indicate that efficiency may have been impacted by a variety of factors.
Moving forward, it may be beneficial to continue monitoring performance closely.
- happened
- Spend +12% to $48.2k. CPA +39% to $61.
- means
- PR-03 and PR-07 are saturated at 4.1 frequency.
- do
- Swap their creative by Wed. If CPA isn’t under $50 by Fri, cut their budget 40%.
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